Blog entry by Alvaro Pappas
"Whether (people) choose to celebrate in the pub, and we service them through (wholesaler) Booker, or they celebrate at home, and we service them through Tesco, we don't mind as long as they're having fun. That's what we're planning for," said Murphy.
LONDON, Oct 19 (Reuters) - The
winter World Cup has added a new level of uncertainty to the
Christmas trading outlook of Britain's supermarkets: How do you
persuade cash-strapped shoppers to buy yule logs and luxury
biscuits at the same time as beer and pizza?
The collective is made up of KSI, real name Olajide 'JJ' Olatunji; Simon Minter, known online as Miniminter; Joshua Bradley, known online as Zerkaa; Tobi Brown, known online as TBJZL; Ethan Payne, known online as Behzinga; Vikram Barn, known as Vikkstar123 and Harry Lewis, known as W2S.
Retail executives say the World Cup, moved to the winter to avoid the intense Qatari summer temperatures, has totally thrown the algorithms they increasingly use to predict trading and plan their logistics.
UK food retailers are already under severe pressure from cost inflation and changing shopper habits.
Earlier this month Tesco trimmed its profit forecast, while last month, Morrisons, the Co-operative and Aldi UK all reported profit falls.
'Near my constituency is the Downham Market wars. The old-fashioned market traders, selling things like mobility scooters, are at war with the new traders, who are posh blow-ins selling organic food.'
Vikram Barn (Vikkstar123) is engaged to Ellie Harlow - having proposed to her in 2021, in front of the iconic Burj Al Arab hotel in Dubai - and often posts loved up snaps with his fiancée on Instagram.
Well-connected Hall, who organised the university fashion show where Kate Middleton first caught Prince William's eye as she sashayed down the catwalk, has been accused of failing to pay staff at his high-end tutoring company.
However, confidence levels among shoppers were at record lows even before the government's, now reversed, new economic plan sent mortgage rates surging and sparked fears of a sharp drop in house prices to compound the cost-of-living crisis.
Alongside her music career, the social media star has also in past been involved with fashion - and at one point had her own clothing line, The Martian Club (although this no longer appears to be active) - and make-up.
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Kemi Badenoch's loyalty was also rewarded as she is named International Trade Secretary, while Kit Malthouse becomes Education Secretary. Wendy Morton has also been installed as the Tories' first female chief whip, in charge of parliamentary party discipline.
Ben Wallace remains Defence Secretary after backing her campaign and Brandon Lewis is made Justice Secretary, while Boris Johnson loyalist Jacob Rees Mogg is business secretary.
Similarly, shoppers spent 1.2 billion pounds ($1.4 billion) on alcohol at supermarkets during last year's Euro 2020 soccer tournament, delayed by the coronavirus pandemic, in which England reached the final at London's Wembley Stadium.
There is also a danger that people, distracted by the soccer, do not feel festive and do not turn their attention to Christmas spending until after the tournament, leading to a frantic final week of trading, he said.
Similarly, World Cups, traditionally held in the northern hemisphere summer, typically provide a major boost to British supermarkets as households stock up on beers, wines and spirits, barbecue food and snacks and host large gatherings.
But despite the recent backlash at the clip, in which they took on a 'Countdown Challenge' inspired by the Channel 4 show, the group have been online royalty for years, with girlfriends and fiancées of the influencers being equally as loved and revered by the fans.
The son of City financier David Hall, he hotfooted it from China, where he ran an outpost of Holland Park Education, after the Communist regime brought in strict curbs on the after-school tutoring industry, banning companies from hiring foreigners.
He created his first YouTube channel in 2009, mainly uploading video game content of FIFA and Call of Duty, before co-founding the Sidemen, with whom he lived for four years, until moving into an apartment with Freya.