Cambridge Education

Rendering images in the retail sector has evolved to a significant degree of detail.

With technological advances that regularly offer new elements of detail, it becomes increasingly necessary for retail establishments to depend on CAD/Revit design studios to provide architectural 3D rendering services quickly and at an affordable cost.

In the CAD (computer-aided design) environment, rendering involves creating a lifelike 3D image with shading, colouring, etc.

Rendered 3D retail images can then be used for animation that practically depicts the design characteristics of a specific space. This is useful for both clients and designers. A range of techniques, software and tools (such as 3ds Max, V-Ray, SketchUp, Mental Ray, etc.) can be used to create 3D rendered images.

To what end do rendered images benefit clients and designers?

• Presentations are improved with greater detail.
• Marketing initiatives can be visually supported with accurate images.
• Different design views can be analysed and ultimately improved to adhere to client briefs.
• Required for approvals on design and overall presentation of facade, internal and external perspective

As architectural drawings can be difficult to understand and rendered 3D retail images are easier to comprehend for clients, rendered images have an edge in communicating design intent.

Spatial constraints, mood developments and ambience can be effectively represented by rendered images or computer-generated images.

When Building Information Modelling (BIM) technology made an appearance in the industry, it paved the way for greater accuracy in rendered images.

Details of cabinet fixtures, lighting fixtures, countertops, table and chair legs, door handles, grommets, drawers, etc. and their exact specifications and numbers can be specified in BIM models using Revit BIM services. Using Revit 3D modelling, highly detailed BIM models can be used to develop highly detailed rendered images, showing how different elements can fit into a space and what they will look like in relation to the surroundings.

For retail spaces, BIM models are useful for space analysis in supermarkets, department stores and malls. The models can show area, lists of elements in display areas, with size and shape specifications, showing how fixtures and furniture relate to each other in a space.

Spaces shown in rendered 3D retail images can include paint types, effects, colours, laminates or other wall coverings, creating a 3D visual that looks almost real.

So, retail firms can benefit from 3D renderings in the following ways:

• Realism in spatial depiction
• Enabling the viewing and approval of new sites
• Creating images easily and quickly
• Used for marketing approvals
• Minimising language constraints

Most retailers agree that using space effectively is important for potential customers and can help promote sales.

Whether it's renovating the store window, the storefront or changing the store layout, a 3D image is useful to view options and help decide which option can be most profitable. Spaces and the creativity they represent can be brought to life through rendered images.

Advanced 3D architectural rendering services can be provided by architects, artists and designers with experience in global developments in the retail sector. Walkthroughs can be created with rendered images to bring design spaces to life and convey an impression of how easy or difficult it would be to manoeuvre through a space.

Designs can be modified and improved, while identifying and eliminating any flaws, resulting in the best possible retail space layout that also delivers value-added elements.

Using a rendered image for marketing purposes enhances the professional image of the retailer.

Potential customers who see rendered images will be impressed with the tools and skills displayed in their creation and be more inclined to believe that they have found a firm that can deliver a complex large-scale project.

Benefits for Retailers

• An attractive and strategic display helps retailers.

  Well-planned spaces help customers touch or try products in comfort, and detailed rendered images can facilitate this.

• In an interactive virtual environment, retailers can try out new ideas through walkthroughs, which are developed from high quality rendered 3D retail images.

Why do CAD/Revit software play an important role in retail rendering?

Widely used 3D CAD software helps create precise virtual models of internal components, lighting fixtures, furniture and counters, with realistic wall and floor finishes.

This software helps generate photorealistic product images, which can be studied for flaws and improvement before production and can be used in promotional material or as part of manuals.

Using Revit and other CAD software ensures that product or retail space 3D data is precise, complete and follows industry standards.

Sometimes, design studio services include converting 2D CAD drawings into 3D models, Revit family creation services, Revit drafting services and Revit modelling services, which will result in great benefits and understanding of the initial design.

How can retailers benefit using 3D CAD models?

Well, a 3D model can help improve design in the following ways:

• Analyse shapes, proportions, depth and ambience
• Help create 3D printed models
• Help develop photorealistic images
• Help comprehend the fit and placement of products, furniture, counters, etc.
• Create walkthroughs and animations
• Help determine costing for manufacture

A CAD/Revit design studio provides design services using CAD and Revit for retailers.

Representing lines, shapes, curves, scaling, and measurements of engineering drawings accurately is no easy process. Using CAD/Revit software to enable this process requires having the right resources, the right infrastructure, the right talent and the right licenses.

Employing a CAD/Revit design studio becomes an effective solution to these potential challenges. A few of the advantages of such a design services provider are as follows:

Accuracy

Specialised CAD/Revit software enables the development of accurate renderings.

It takes experienced and well-qualified professionals to create rendered 3D retail images. These professionals have unique methods and have become experts in their work. Thus, they will provide high-quality images.

Affordability

Costs can be saved on investing in space, infrastructure, hiring and training qualified personnel, getting licenses and upgrading software.

On-time Delivery

A CAD/Revit design studio ensures it fulfils its contractual obligations and delivers services on time.

Improved Productivity

Retailers can concentrate on other business activities while CAD/Revit design studios deliver architectural 3D rendering services for marketing and approval purposes, improving their own productivity.

Ultimately, a CAD/Revit design studio that delivers reliable and high-quality 3D architectural rendering services on time offers a host of benefits for retailers, including saving time, costs and improve profits.